Voice of Customer IntelligenceFor Bankers
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Independent Research · Private Markets

The only research that powered both sides
of a $1B transaction.

J.P. Morgan won the Nerdio mandate using our research. General Atlantic used the same research to build conviction and invested $500M.

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Single deal outcome
$1B+
Sell-side mandates
30+
Buy-side engagements
60+
Mandate win rate
70%

We enter before the pitch. We stay through the CIM.
You win with evidence no one else has.

Entry points
Sector Research
Pipeline build · pre-mandate
Build pipeline before competitors know the market is in play.
Independent customer evidence across a sector. no management contact required.
3–6 weeks
Mandate Pitch Deck
Mandate pursuit
Win the mandate with customer evidence no competing bank can replicate.
Independent verbatims delivered in time for the pitch.
2–3 weeks
VoC-Enhanced CIM
Sell-side process launch
Every weak claim pre-validated before buyers find it.
Every CIM claim backed by independent customer evidence.
4–5 weeks
Customer Diligence Report
Pre-process conviction
Conviction before the teaser drops.
Independent commercial diligence ahead of the formal process.
5–7 weeks
With vs. Without Crossover

Every party works from a different version
of the truth. Customer Voice fixes that.

Without Crossover
With Crossover
Mandate / Entry
Pitch alongside 3–5 identical banks. Hope relationship wins.
Lose mandates to incumbents. The bank takes the blame.
Walk in with customer evidence no competing bank has. The room is already yours.
Story / CIM
Assemble standard deck. Recycle public comps and industry reports.
Generic deck. No differentiation.
Customer-validated equity story no competing bank can replicate.
Intel / Prep
Hope buyers don't find the gaps before you do.
Deal stalls or reprices. Bank takes the blame.
Know every buyer objection before they ask it. Have the answer ready.
Valuation / Edge
Win on relationship, not insight.
Relationship advantage erodes. Evidence lasts.
Independent evidence can't be copied overnight.
IC / Close
Lose mandates when buyers surface gaps the bank never saw.
Deal stalls or reprices. The bank takes the blame.
Every gap pre-empted. 70% sell-side mandate win rate. Not relationship. Evidence.
70%
Win Rate
70% sell-side mandate win rate. Not because of better relationships. Pitches built from what customers actually say.
Proof of Impact

Neither party briefed the respondents.
$11.2B followed.

Nerdio
Transaction
$500M
Series C · Nerdio
Transaction Parties
Sell-Side Advisor
J.P. Morgan
Lead Investor
General Atlantic
Catalyst Dual-Side
Crossover Research
Independent customer interviews delivered to both parties. Neither side briefed or selected the respondents. J.P. Morgan used the research to differentiate their mandate pitch. General Atlantic used the same dataset to build conviction before the process opened.
J.P. Morgan
Won the exclusive mandate
General Atlantic
$500M investment at unicorn valuation
50+ sell-side mandates. 60+ buy-side engagements. The same customer evidence that closed these deals is available for your next one.
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The next $1B deal starts with
the right customer intelligence.

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